Creating a Custom Label for Markets or Campaigns

Creating Custom Labels in Admation

There are currently 2 fields in admation where labels can be customised to your business's requirements. These are 'Markets' and 'Campaigns'. 

Once customised, you can add data to either the renamed markets field, or renamed campaign field, by using the Admin bar.

Is there a Difference Between Updating Markets or Campaigns?

An advertisement is usually related to one campaign. Therefore, the campaign field is designed in a way where you can only choose one option at a time. This is usually displayed as a dropdown in the system. In the past, organisations have opted to change this field to 'Business Unit' or 'Product Category'.

An advertisement can usually run across one or many markets. Therefore, the markets field is designed in a way where you can choose to add multiple options to a project at a time. 

In the past, organisations have opted to change this field to 'Marketing Channels'. 

To customise your markets or campaigns label in admation, please email your changes to admation support. Once you've updated these fields, you may like to look into our guides on updating your markets or updating your campaigns.